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FRANK RATCLIFFE MEMORIAL AWARD
for Communications
Daniel Aucoin - Agence Diapo
Nominated by Centre national multisport - Montréal and the Association Québécoise des sports en fauteuil roulant
Since June 1997, the media relations and communications agency, Agence Diapo, has given Québec athletes the opportunity to provide a team of experienced journalists with information on their performances, seven days a week around the clock. The result is accurate and up-to-date coverage of amateur sport in all Québec media through news releases, news programs, and websites.
Daniel Aucoin, Agence Diapo's founder, studied communications in the United States and at the Ecole Promédia in Montreal. He began his career in journalism in 1989 when RDS (Réseau des sports) was launched, and worked as editor, reporter, producer, and announcer for the "Sports-30" news program. He covered the 1996 Olympic Games, the 1997 Canada Games, and the 1998 Olympic Winter Games for RDS. He is a seven-time Canadian rowing champion and multiple gold medallist at the Royal Canadian Henley Regatta.
Aucoin founded Agence Diapo to help solve the communication problems that existed between amateur athletes and the Québec media. Success has been so remarkable that one major client calls the agency "indispensable to the community." In the past year alone, along with its daily coverage of Québec athletes, Agence Diapo drafted material for the Radio-Canada website, including athlete profiles and daily articles during the Olympic and Paralympic Games; published the weekly online Multisport for the National Multisport Centre- Montreal; published a bimonthly calendar of events for Sports-Québec; issued news releases and developed athletes' websites; and, during the Paralympic Games, served as the nerve centre for results.
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